Our Team


Doug Erickson

Doug Erickson is the Executive Director of Santa Cruz Works and the founder of the Santa Cruz New Tech MeetUp. He has 30 years of executive level positions in companies such as Live Picture, WebEx, Cisco, SugarCRM, and Nanigans. He is also the co-founder of CruzHacks (HackUCSC) one of the largest hackathons in California. On any day when there is good surf or wind, you can find him surfing or kitesurfing.

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Matthew Swinnerton

Matthew Swinnerton is the Program Director of Santa Cruz Works, and the founder of Event Santa Cruz. He specializes in social media, creative marketing, event hosting & logistics and video production. Matthew is a huge supporter of local small businesses. His favorite non work activities include road trips with his family, spending time on the beach and climbing in Joshua Tree.

Malina Long

Malina Long is a daughter of Cambodian refugees, a University of California Santa Cruz graduate, and the former Executive Director of Your Future Is Our Business. She is a resourceful individual with a creative eye that has developed event, program, and team management skills from her time working with UCSC’s Sustainability Office and Your Future Is Our Business. In her free time, she enjoys discovering new places to hike or dine at, snowboarding, and watching the latest shows with her husband.

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Amanda Rotella

Amanda Rotella has been an organizer and co-host of the New Tech Meetup since 2015. She works for the City of Santa Cruz Economic Development Department as a project manager for City infrastructure projects; liaison to business and community groups/organizations, and supporter of the local tech ecosystem. When Amanda isn’t spending time outdoors or training for a triathlon, she enjoys reading, scrapbooking, and puzzles.

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LeBaron Meyers

LeBaron Meyers has had an eclectic career in investment management, radio and digital media/tech. She specializes and consults on business development, effective leadership and strategic communication. Her passion for the intersection of tech & humanity mirrors her love of business & yoga.